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Selsey focused on a minimalist, clear design for the email invitation for reviews, which perfectly matches the aesthetics of the logo and the brand's modern image. The transparency and lightness of the design highlight the elegance and high quality of the offered products.

The communication tone has been tailored to demanding customers who value style and functionality. Despite the minimalist form, the effectiveness in collecting reviews remains high, which confirms the accuracy of this choice.

The dedicated review form for the furniture industry helps customers describe their experiences in detail, covering aspects such as workmanship, ease of assembly, functionality, and product description accuracy. Built-in suggestions guide users toward more detailed reviews, enriched with industry keywords, which increases their usefulness and improves product visibility online.

The clear layout of the form and smooth navigation make the review submission process natural and effortless, significantly increasing the number of detailed reviews left by customers.

In the world of furniture and interior decor, the visual presentation of reviews is crucial. Thanks to TrustMate, customer reviews can include photos of setups, showcasing how products look in real interiors. Reviews enriched with information about workmanship, ease of assembly, or durability help future buyers make informed choices. The refined design of the presentation makes the reviews not only functional but also aesthetically pleasing, perfectly fitting the store's style and strengthening its authority.

Furniture must not only look great but also be functional and durable. TrustMate enriches reviews with detailed data that truly helps customers make decisions. In reviews, we ask about ease of assembly, comfort of use, material durability, scratch resistance, and structural stability.

We combine this information with attributes such as furniture dimensions, material type, and color, so future buyers can filter reviews based on their priorities. This simplifies the selection process, minimizes customer dissatisfaction, and reduces returns.

In the furniture industry, customers often compare dozens of similar products and wonder which one will meet their expectations. Thanks to TrustMate, stars appear on product listings, highlighting those that have received the most positive reviews. In this case, the number of reviews and the average rating become key factors influencing the purchasing decision – customers quickly notice furniture that has gained the approval of other users, which significantly shortens the buying path and increases conversion.

Stars in search results are not just an aesthetic addition – they are a real advantage in e-commerce. TrustMate automatically publishes customer ratings in both Google ads and standard search results by using microdata embedded in widgets. This means users see stars before entering the site, which increases their interest and click-through rate. It's a simple and effective way to boost conversions and build greater trust in the brand.

In the furniture industry, the reliability of reviews is crucial for customers shopping online. Thanks to the implementation of TrustMate, every comment on the page is properly marked, showing its publishing path.

Users can check if the review comes from a verified buyer, and after expanding the widget, they can read a full description of the process of collecting and displaying reviews, in accordance with the requirements of the Omnibus and DSA Directives. An option to report reviews has also been introduced, further strengthening the store's credibility and increasing customer trust.